About
Dan Pan
I'm a union graphic designer working in film and television in the New York area.
My process starts with questions. What does this need to communicate to the viewer? What's the most precise way to say it? What happens when you strip everything back to what's essential? The answers shape the work.
I've worked with various film and production studios in my 19 years as a USA 829 graphic artist. Projects include Law and Order: Special Victims Unit, Organized Crime, Quantico, and The Enemy Within.
Brand Identity
Visual systems, wordmarks, and the logic that holds them together across every surface.
Digital Design
Interfaces, product design, and digital experiences built on rigorous information hierarchy.
Motion Design
Animated sequences, title design, and kinetic typography — time as a design material.
Print & Editorial
Publications, books, and printed matter where the physical object is part of the message.
Understand
Every project begins with listening. I want to know what you're trying to say, who you're saying it to, and what's been tried before.
Question
I push back on assumptions — mine and yours. The brief is a starting point, not a constraint. The best work usually comes from the unexpected angle.
Make
Concepts are developed quickly and shown early. I'd rather show you something rough and real than something polished and wrong.
Refine
Details matter. The final 20% of a project takes 80% of the care. I don't ship work I wouldn't put my name on.